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About Our Business

The Ordinary Sports Group is a marketing and events agency which exists to add value, expertise and passion to businesses in the sports, events and charity sectors. 


Whether it's delivering events, creating content, managing partnerships, fundraising or accessing some of the biggest names in sport - we're equipped with a wide skillset to help grow and develop your business. Working either as an extension of an in-house team, on one-off events or consultancy projects - we're flexible to suit your needs. To find out more about what we do and who we've helped, flick onto our our 'Projects' page.

Oh and we shout a lot about the benefits of sport and exercise for our mental wellbeing too. Since our inception, we are proud to have played a part in events and campaigns which has seen over £3 million raised for charity. 

We love discussing new opportunities, so give us a call if you think we could work together.

Sport in Mind Golf Day 2024
The Ordinary Sports Group Founder and CEO with his father Paul Crocombe

Our Why

In February 2020, our founder Pete lost his beloved Dad to suicide.

Paul Crocombe was 63 years old and had been an inspirational teacher for 38 of those years. He was a brilliant sportsman who inspired thousands of children on the pitch and in the classroom during his career. 

For Pete, having lived his dream job for 7 years hosting and running holidays and events around the world with some of the most recognisable figures in sport, his Dad's passing triggered a new chapter. 

With a newfound passion, focus and determination, career opportunities began to present themselves and so the Ordinary Sports Group was born in February 2021. 

Since then, the OSG are proud to have helped conceptualise and deliver events and campaigns with over £3 million raised for charity. 

Pete's personal quest to shout about his Dad and raise awareness around mental health has also continued to grow, raising over £120,000 in Paul's name at Sport in Mind, through various challenges and campaigns.

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